FULL DISCLAIMER: I am not a Trinny and Susannah style-consultant. I know nothing about fashion, trends, clothes or fall colours. This is simply a whistle-stop guide to what to wear to your brand photography session, preferably with items of clothing that you already own. Having a brand shoot is not an excuse to go and buy a whole new wardrobe, so get creative with what you have!
Wear what you would normally wear
Whether that’s a smart suit and blouse, dresses, activewear, or even your pyjamas (it’s okay, we’ve all been there), start with that. Statement t-shirts and hoodies are also perfectly acceptable if they align with your brand, business and message. Have a mix of work and casual outfits for some variety.
Wear something comfortable to your brand photography session
Don’t add to discomfort by wearing tight collars, snug waistlines or a bodycon dress that rides up your bum every five seconds. You’re going to be pushed far out of your comfort zone, especially if this is your first ever brand session. If you’re not comfortable, it will show in the photos, so go with what’s familiar to you.
Try to choose natural materials
Cotton, silk and linen allow your skin to breathe instead of trapping in sweat like polyester clothing. You’re having your brand images taken for your business, not reaching the finish line of the London marathon. A word of caution about linen: it can tend to crease quite easily, so be strategic about how you wear it. A blouse under a jacket or coat is usually fine.
Choose something weather-appropriate
You’ll have to deal with four seasons in one day! Light, floaty tops and dresses are fine in summer, but layer up in autumn and winter with vests, shirts and knitwear. Do you have a smart raincoat, wellies or an umbrella just in case it rains?
Play hide-and-seek with your outfit
We all have insecurities about our bodies, so find clothing that highlights your best features while covering the bits you don’t like. If you are self-conscious about your weight, don’t fall into the trap of wearing a large, baggy top or dress because it’ll cover everything. This can backfire if it’s too baggy and shapeless, as the camera will see a block of the same pattern or colour, and any shape is better than no shape at all.
Find accessories that complement your brand colours
Jewellery, hats, scarves, bags and shoes that match your branding are ideal to inject a pop of colour into your images. Again, please try to make use of what you already own, instead of splurging on a big shop. Borrow from friends, family and colleagues, if you have to!
Consider your locations and backgrounds
You don’t want to disappear into your photographs, so try to find clothes that give some contrast to your background. If you’re in a park surrounded by greenery, then reds, oranges, yellows and purples are a good option. A white shirt against a white background leads to a floating head, while earthy tones blend into a rustic cafe.
Mix and match
You can achieve very different looks with only a handful of items. Add or remove a jacket to go from smart to casual, swap a statement necklace for an understated pendant. Combine neutrals with pops of colour and layers for interesting variety.
Be selective with your choices
Usually, your brand photographer will allow you a small number of outfit changes during your session, so don’t pack your whole wardrobe “just in case”. I know this is hard,. Admittedly I found it harder to pack for a brand photography session than I do for a weekend in London! However, making those choices before your session will help reduce any feelings of overwhelm if you show up with a full suitcase and decide you have “nothing to wear!”.
I hope this has given you some ideas for what to wear to your brand photography session. You want to show up as your true, confident and inspired self, and your images will shine because of it. My three top tips are:
- Be comfortable
- Be on-brand
- Be yourself
If you’re totally confused and haven’t got a clue, why not have a consultation with a personal stylist? They’ll be able to point you in the right direction for the styles, shapes and colours that suit you. They might even help you uncover a new way of looking at your wardrobe, your purchases, and yourself.
Want to find out more about how brand photography can help you reach out to your ideal clients? Jump on a free 1-2-1 with me to learn more.